Service design, psychology, behavior, gamification, serious games, virtual reality exposure, virtual peer support



How to help and support clients with their possible fears, and assist their mental adaptation to face illness? How would I get the courage to go, for example, to the dentist? What could we do to reduce the fears?



In every year, about 100 000 customers are using the services of the Mikkeli hospital campus. Some of those once a year and some frequently. Therefore, there are many different types of services and individual paths of treatments. People visiting hospitals often have fears regarding doctors or operations performed. A classic example is the fear of visiting a dentist. Sometimes people even skip very necessary treatments because of their fears.The fear reactions may be imminent in all areas of care. These fears may be the results of previous bad experiences, prejudices, disadvantageous word-of-mouth etc. However, all feelings of fear are real, and these should be relieved. One possibility to alleviate those fears could be to familiarize yourself with the services adopting the same way as “mental training” in athletics. On the other hand, in the field of psychology different exposure treatments and therapies are used. Could fears be reduced by games that allow a customer to become familiar with the care services, and practice their own reactions and activities?


Approach and considerations

Think about specific customer group and service, such as a child preparing for surgery, an adult in a dentist, or a senior citizen diagnosed with cancer. How would you help them to win fears or deal better with the disease? How could we improve customer experience? How could technology be used to support relaxation and mind control?

Think of serious games that are simple to use. Games could teach, for example, hospital activities. Serious games for children can reduce the children’s fears. For example, if a child is visiting a dentist.


Technology, data, and materials

IFC and FBX models will be handed out on-site.

There are five HTC Vives and 10 Samsung VRs available for development, testing, and for some gaming.




Unity:  https://unity3d.com/

Unity tutorials and documentation: https://unity3d.com/learn

Unreal Engine: https://www.unrealengine.com

Unreal Engine documentation: https://docs.unrealengine.com/latest/INT/

Unreal Engine video tutorials: https://docs.unrealengine.com/latest/INT/Videos/


YouTube search words (it’s a really good source for quick info)

  • fbx Unity
  • fbx Unreal Engine
  • HTC Vive Unity



  • Concept of a system to alleviate the customers’ fears either in the hospital or even virtually, before visiting the hospital
  • Try to illustrate the concept and think how the design can be demonstrated
  • Try to provide a demo (e.g. game, video, interactive app, or something else) if applicable